Denise Grothouse—founder of the marketing agency for social media, Perfect Six Marketing, in Allentown, PA—recently explained the importance of storytelling, emotions, and personalization in social media content to Kitchen & Bath Design News (KBDN). Here are her insights into why these components are crucial to form a successful social media marketing strategy.

“Every interaction with a customer is an opportunity to convert, and the entire commerce journey is an ever-expanding web of touchpoints where brand building can happen at any time.” – Denise Grothouse, founder of Perfect Six Marketing

But how do you make the most of those touchpoints and convert them into sales?

Tell Your Unique Story

With marketing on social media, you’re vying for your audience’s attention against two things: your competition and all of the other digital content flying across their screen. The goal is to get them to stop scrolling and pay attention to you. Enter, storytelling.

Our brains are literally hardwired to pay attention to and remember a good story. Share not only your brand’s story but also the stories of everyone behind the scenes. Focusing on people will humanize your brand and allow your audience to create an emotional connection. Plus, these unique stories will set you apart from your competition.

Personalize Content

An astounding 87% of viewers identify good content as being personal, relevant, and emotionally resonant, according to Google studies. Translated, this means it’s more important than ever to give your audience content they connect with and relate to. For example, video reviews by content creators have skyrocketed in popularity because the viewer feels like they’re getting a personal recommendation from a friend rather than just viewing another ad.

Read Denise’s full article “Storytelling, Emotions, and Personalization” for more ways to personalize content.

Use a Marketing Agency for Social Media

Not everyone’s a natural-born storyteller. If you need some help crafting your brand’s story, contact Perfect Six Marketing today so we can connect you with your target audience tomorrow! Visit our Social Media Marketing Agency services page to learn about all the ways we can improve your social media strategy.