As a kitchen and bath remodeler, I’m sure you know your physical toolkit well. But what about your marketing tools? Tailored specifically to the kitchen and bath industry, marketing tools for remodelers are the most effective way to connect with your target audience and turn leads into loyal clients. Here are the top five kitchen and bath marketing tools for remodelers to add to their toolkit.
Referrals & Word of Mouth
Of all the marketing tools for remodelers, personal recommendations are the most powerful. With happy clients touting your good work and excellent service, it’s an effective and efficient way to build trust and expand your reach. To encourage referrals, offer a small gift or discount to customers who leave a Google review or bring you new business. Make sure these reviews are seen far and wide by crafting them into social media posts enhanced with completed project photos. Finally, build out a robust email list to keep your happy customers up-to-date on new offerings or special deals. Even if they aren’t in need of your services, they may know someone who is.
Your Website
A website is a crucial marketing tool for remodelers because it’s often the first impression potential clients have of your business. Use it to showcase your best projects with professional photography and confirm that important information is easy to find. Promote a good user experience by making sure the site is mobile-friendly, easy to navigate, and loads quickly. These technical aspects, along with other elements such as keywords, also improve search engine rankings which boosts your website’s visibility online.
Facebook provides a huge platform to connect with homeowners and showcase your remodeling expertise. The key is consistency—post project updates, tips, and testimonials regularly. Increase visibility with affordable ads targeting your ideal clients by income, location, or interests. With engaging content and strategic ad placement, Facebook becomes a powerful marketing tool for remodelers.
Houzz
Houzz is an impactful marketing tool for remodelers because it’s a platform that caters specifically to interior design and home renovation projects, meaning many of its users are actively seeking your services. All you need to do is showcase why you’re the best person for the job. Create a detailed profile with high-quality photos and descriptions of your work, taking care to tag products and share project details to increase visibility.
Print Advertising
While the importance of digital marketing cannot be overstated, print advertising still has its place as a solid marketing tool for remodelers. A well-designed ad in local magazines or newspapers can reach homeowners in your area who may not be searching online. When placing the ad, check the publication’s schedule to make sure it will run in an issue that will garner the most attention and give you the most return on your investment. Also seek out opportunities to submit your very best work for editorial consideration. There’s a chance you could be featured!
Grow Your Business with Marketing Tools for Remodelers
These top marketing tools for remodelers give you a solid foundation to grow your business. By using them thoughtfully and consistently, you’ll attract more clients, build trust, and stand out in the competitive kitchen and bath remodeling industry.
P6M—Experts in Marketing Tools for Remodelers
Denise Grothouse, founder of Perfect 6 Marketing (P6M), specializes in advertising, marketing, and branding in the kitchen and bath industry. Schedule a consultation today to learn how she and her team can build a custom strategy for your business using a range of marketing tools for remodelers. Let’s work together!
