Sometimes, the simplest messages make the deepest impact in billboard advertising. When we unveiled the first billboard for Blue Event Center in Bethlehem, PA featuring the timeless wedding mantra “Something Borrowed, Something Blue” alongside a heartfelt image of a couple getting married, it wasn’t just about creating brand awareness. It was about capturing the essence of what Blue Event Center represents—moments that matter.
As the owner stood before the finished design, tears welled up in his eyes, and he said, “It’s perfect.” Those two words meant everything. This was the first in a series we’ve created to not only highlight the Event Center but also connect it with his many beloved restaurants. Billboard advertising can create connections.
At Perfect Six Marketing, we don’t just build campaigns; we tell stories that resonate. And this is only the beginning.
The emotion behind the “Something Borrowed, Something Blue” billboard stems from its deep resonance with the timeless traditions and aspirations tied to weddings. Weddings are inherently emotional events, symbolizing love, commitment, and new beginnings. The phrase “Something Borrowed, Something Blue,” derived from a classic wedding rhyme, evokes nostalgia and familiarity, instantly connecting viewers to the sentimentality of the moment. Outdoor advertising provides a vehicle to connect with people in your local area.
The “something borrowed, something blue” phrase for weddings originates from an old English rhyme, believed to have originated in Victorian-era Lancashire, England, where the full rhyme is “something old, something new, something borrowed, something blue, and a sixpence in your shoe.”
Why this Billboard Advertising Works
Simplicity and Clarity
The message is succinct yet powerful, allowing viewers to grasp the meaning instantly while evoking a sense of tradition and romance. It doesn’t overwhelm; it engages with elegance.
Visual Impact
The imagery of a couple getting married is universally relatable and visually striking. It draws on emotions of joy, hope, and love, creating an immediate connection with the audience.
Tying to Tradition
By referencing a well-loved wedding mantra, the billboard aligns itself with an enduring cultural symbol. This creates trust and familiarity, making the Event Center feel like a natural choice for such a meaningful occasion.
Emotional Connection to the Brand
For the owner, the design encapsulates their vision for the Event Center as a place where people create unforgettable memories. This emotional alignment ensures that the billboard isn’t just advertising but a representation of the heart of their business.
Storytelling Potential
The billboard is more than an ad—it’s an invitation to dream. By leaving room for interpretation, it engages the viewer’s imagination, allowing them to envision their own special moments at the Event Center.
This billboard isn’t just about brand awareness; it’s about tapping into a universal human experience—celebrating love and unity. That’s why it resonates so deeply.
See our award winning billboard designs here.
For an in-depth exploration of the power of visual imagery in advertising, consider reading Forbes’ article on visual marketing. It discusses how images and videos can effectively promote your brand.
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