10 Things Allentown Web Design Businesses Can Do To Improve Their Website

If you are based in Allentown web design is important for any business. Whether you’re looking to sell products online, promote your brand, or just keep in touch with customers, having a well-designed website will help you reach new audiences.

Create a Clear Call to Action.

You need to make sure that your call to action (CTA) is clear and easy to understand. If your CTA isn’t clear enough, visitors won’t take the next step.

Include Keywords in Title Tags.

Make sure that your title tags contain keywords related to your product or service. This will help search engines better understand what your site is about.

Add Schema Markup.

Add Schema Markup.

If you’re using WordPress, there’s a plugin called Yoast SEO that makes adding schema markup easy. You just need to add some code to your pages and posts.
Include Images with Alt Text.

Include Images with Alt Text.

One of the easiest ways to make sure your site is optimized for search engines is to use alt text. This is the text that appears when a user hovers over an image. Search engines will read the alt text and display it as part of the description of the image.

Include a Contact Form.

If you’re not using a contact form on your website, you’re leaving money on the table. People who visit your site often will leave their email address so you can send them more information. You can also ask for feedback by asking visitors to fill out a short survey.

In Allentown, web design is an integral part of your sales machine.  Having a website in place assists in selling your product or service 24 hours per day, 7 days a week. Be sure to check back for more website design, formatting, hosting and structure tips!  Feel free to reach out with any suggested topics that would interest you.