A robust local SEO strategy is essential for Bonita Springs businesses looking to attract nearby customers and flourish in the community. Keep reading to learn our best local SEO tips and how Google’s local SEO priorities have evolved with its most recent update.
Local SEO Tips
- Claim and optimize your Google Business Profile. It is your single most powerful tool for improving local search rankings and gaining visibility on Google Maps. List important information like your business name, address, and phone number (NAP) and make sure these details remain up-to-date and consistent across all platforms. Post photos, share updates, respond to questions, and engage with reviews. Google rewards profiles that are complete and actively managed.
- Optimize your website for local SEO. Target localized keywords that include phrases like “Bonita Springs, FL.” Build out location-specific pages and publish blog posts centered around your business’s local engagements. Local SEO is a subset of your regular SEO strategy, so follow best practices around keyword research and content creation. Other factors such as mobile optimization and user experience are also important for local SEO.
- List your business in local directories. Local directories amplify your visibility and can drive traffic. List your business in local directories such as Yelp, TripAdvisor, YellowPages, and any industry-specific directories that are relevant to your business. Make sure that your NAP details are consistent across all of them, or else this tactic may do more harm than good.
- Cultivate local backlinks. Backlinks from reputable local sources strengthen your domain authority and signal relevance to search engines like Google. Collaborations with local businesses, media, and event sponsorships can create valuable connections and help cultivate local backlinks.
- Employ local schema markup. Local schema markup is a type of structured data that helps search engines understand and display key details about your business in search results. By employing local schema markup, you increase the chances of your business and its details being featured in searches that include phrases like “near me.”
- Build local relationships through social media. Increase brand awareness and build strong relationships by engaging with the local community on social media platforms. Search Facebook for local community pages and groups you can join and use localized hashtags to help get discovered. Showcase any community initiatives your business is involved in and foster engagement through regular dialogue.
Local SEO Updates from Google
Since its recent update, local SEO is now playing an even larger role in Google’s search algorithm. Most notably, more emphasis is being placed on user-generated content (UGC)—such as reviews and photos—to determine local search rankings. The update also reaffirmed the importance of mobile optimization and NAP consistency. Target these local SEO updates by encouraging customer reviews and engagement, optimizing your website for mobile use, and performing regular audits to ensure NAP details are consistent across all platforms.
P6M – Your Local SEO Experts
Perfect Six Marketing (P6M) specializes in creating multi-faceted SEO strategies. Schedule a consultation to learn how we can boost your local SEO and improve other key ranking factors. Let’s work together!
