Implementing the right SEO tips can make a huge difference for small businesses looking to grow their online presence. But what is SEO, and how does SEO help grow your online presence? Here’s a quick rundown of everything you need to know about SEO and Perfect Six Marketing’s top SEO tips for small businesses.
What is SEO?
Search engines like Google and Bing rely on a variety of factors to determine which websites show up in their results and how close to the top they appear. SEO, or Search Engine Optimization, employs a series of strategies to optimize these factors, thereby improving your website’s ranking in search engine results.
How Does SEO Help?
Higher rankings in search engine results increases visibility and drives organic traffic to your website. SEO places your business at the forefront of relevant searches, allowing both existing and potential new customers to easily find your online presence and discover your content.
Best SEO Tips for Small Businesses
Here are Perfect Six’s most impactful SEO tips for small businesses:
- Research keywords. Keyword research is crucial to improving your website’s SEO. Identifying the phrases your audience is searching for allows you to target them in written content, which helps drive relevant traffic to your website. For best results, focus on high value, low competition keywords and avoid ones that are generic or oversaturated.
- Focus on local SEO. Employing local SEO strategies can be particularly impactful for small businesses. Incorporate location-based keywords in your content to increase your visibility in local search results, allowing you to connect with customers close by.
- Optimize title tags and meta descriptions. Every web page has a title tag and meta description that appears in search results. These should be optimized to include your targeted keyword and include a short preview that persuades the reader to open the page.
- Create original, relevant content. Search engines love to prioritize helpful content. Reference your keyword research to develop topics for website pages, blogs, and social media. Use this content to establish your business as a knowledgeable and trustworthy resource.
- Take advantage of Google’s free SEO tools. Google—by far the world’s largest search engine—offers an array of free SEO tools that are invaluable for small businesses. Start by creating your Google Business Profile which will appear prominently in search results. Then take advantage of Google Analytics to measure metrics like site traffic, bounce rates, and even web conversions. Google Search Console also provides insights into web performance, but focuses specifically on the factors that affect search results.
SEO Strategy with Perfect Six Marketing
These SEO tips are a great place for small businesses to start. But when you’re ready to level up to a comprehensive, multi-faceted SEO strategy crafted and managed by a team of experts, we’d love the opportunity to work with you! Schedule a consultation to learn about our SEO and web design services.
