Voice search is rapidly becoming a preferred search method, especially when people need information fast. That’s why it’s crucial for businesses to understand how it works and how to implement an optimization strategy. Keep reading to learn everything you need to know about voice search.
How Does Voice Search Work?
Voice search uses advanced natural language processing (NLP) and artificial intelligence (AI) to interpret and respond to spoken questions posed to smart devices. Devices like Alexa will verbally respond with an answer, while devices like Siri will provide links to websites it deems helpful.
What Is Voice Search Optimization?
Optimization is the process of tailoring your digital content to rank higher in results, making it easier to discover. It’s similar to standard search engine optimization (SEO), except it takes into account natural speech patterns. For example, users might type “how to optimize voice search” in a traditional search. But if spoken, they’re more likely to say “How do I optimize for voice search?” It’s a subtle difference, but one that needs to be considered if you want your content to rank high in results.
How Do I Optimize for Voice Search?
Here are our tried and true tips for voice search:
- Target long-tail, conversational keywords that match natural speech patterns. People tend to speak in full sentences or questions, so structuring your content around phrases like “how to,” “what is,” and “best way to” can increase its relevance.
- Create direct, concise answers to common questions. Many results pull from featured snippets or summaries, so keeping responses to 30 words or less increases the chances of being highlighted. A detailed FAQ section is a great place to start.
- Optimize for local search. Many ask for businesses “near me,” so make sure your Google Business Profile is claimed and fully up-to-date with your business address, phone number, and hours. Localizing keywords by adding “city, state” at the end will also help boost your local rankings.
- Follow conventional SEO best practices. Websites that are mobile-friendly, load pages quickly, and feature intuitive, interactive designs are just as important for optimization as they are for regular SEO.
Web Design & Management with Perfect Six Marketing
Perfect Six Marketing specializes in comprehensive SEO strategies that incorporate all of the latest trends, including voice search. Schedule a consultation to learn how we can drive traffic to your site and increase its visibility, helping you connect with new and existing customers. Let’s work together!
