Looking to expand your remodeling business in the new year? Here are the top bath and kitchen marketing trends for 2025 that will help position your business for success.
Prioritize Sustainability in Your Marketing
A growing number of consumers are prioritizing sustainability, making it a key focus for bath and kitchen marketing trends in 2025. Remodelers should showcase eco-friendly design features in their marketing materials—such as energy-efficient appliances, recycled materials, and sustainably produced products—and explain the benefits of each. Optimizing digital content with SEO keywords like “sustainable kitchen remodel” or “sustainable bath designs” will help attract environmentally conscious clients, allowing you to take advantage of this 2025 design trend.
Showcase Bold Designs
Another big design trend we’re seeing right now is a growing desire for bolder, more colorful spaces that infuse the room with character. How does this impact bath and kitchen marketing trends for 2025? It means shifting away from neutrals and showcasing bolder designs in your marketing visuals. Whether it’s project pages on your website or social media posts (both of which should be kept up-to-date!), embrace this trend with eye-catching designs. After all, trends have a great chance to go viral.
Stand Out with Smart Technology
Identifying smart technology as a top bath and kitchen marketing trend for 2025 is a crucial way to stand out from your competition. Tech-savvy homeowners are increasingly seeking bath and kitchen remodelers who can seamlessly integrate smart technology into their designs, making daily routines more convenient. 2025 marketing strategies should include video content or virtual tours that showcase smart technology in action, highlighting features like voice controls or AI-powered appliances. By educating customers on how smart technology provides value and convenience, you can position yourself as a leader in this rapidly growing field.
Promote Efficient, Multifunctional Spaces
One of the smartest bath and kitchen marketing trends in 2025 is showcasing how your designs maximize both form and function. Homeowners want spaces that are not only beautiful, but also efficient and easy to maintain. Promote smart storage solutions like drawer organizers and—particularly for kitchens—multifunctional elements like islands that provide seating, prep space, and house appliances all-in-one. Feature client testimonials in your marketing materials that champion the benefits of improved functionality and how it’s improved their daily routines.
Invest in Content Marketing & SEO
So what do all of these bath and kitchen marketing trends for 2025 have in common? They all tie in to content marketing and SEO strategy. By targeting current bath and kitchen design trends in keywords and written content—think blog posts, project pages, and social media—you’ll enhance your online visibility to potential customers and establish yourself as an industry expert.
By aligning your marketing strategy with these top bath and kitchen marketing trends for 2025, you’ll be better positioned to grow your remodeling business in the new year. Looking to take a bigger step? Contact Perfect Six Marketing today to learn how we can build a well-rounded, multi-faceted marketing strategy tailored specifically to your business’s needs. Let’s work together!
