In the fast-paced world of digital marketing, staying ahead of the curve is essential for businesses to thrive. Denise Grothouse, founder of Perfect Six Marketing, recently provided an in-depth analysis of how to optimize marketing strategies for Kitchen and Bath Design News (KNBD). We’ve distilled that analysis down into five quick 2024 marketing tips for busy business owners. Let’s take a look.
Marketing Tip #1 – Use Email Marketing to Create Meaningful Engagement
With the exponential growth of email users projected to reach 4.6 billion by 2025, email marketing remains a powerhouse for engagement and conversion. Grothouse emphasizes its efficiency, with an average ROI of $40 for every $1 spent. Notably, personalized emails and strategic segmentation significantly boost open rates and customer retention, highlighting the importance of tailored communication. For e-commerce sectors, featuring products in videos is shown to vastly increase click rates and implementing a series of abandoned cart reminders more than doubles sale conversions. Incorporating these strategies will significantly enhance your email marketing efforts.
Marketing Tip #2 – Drive Sales with Short-From Video Content
Short-form video content is taking center stage in digital marketing, with platforms like Instagram and TikTok leading the charge. Grothouse underscores the staggering engagement rates of video content and its effectiveness in driving sales. By incorporating videos into marketing strategies, businesses can captivate audiences and enhance brand visibility across various platforms.
Marketing Tip #3 – Improve Google Map Pack Results to Attract Local Customers
Google Map Packs are the local Google Business Profile results that appear on your feed in
maps and show pins on all the local businesses that may offer what you are seeking. Grothouse explains that the Map Pack’s ranking algorithm differs from regular Google search engine results. By optimizing Google Business Profiles, garnering positive reviews over time, and focusing on relevant website content, businesses can secure top rankings and effectively attract local customers.
Marketing Tip #4 – Convert Visitors to Customers with Positive Reviews and Mobile-Friendly Websites
Understanding the elements that influence website visitors to convert into customers is vital. Grothouse emphasizes the importance of cultivating a positive online reputation and providing a seamless mobile experience to bolster conversion rates. The power of authentic customer reviews and a pleasant user experience cannot be overstated. Building off of user experience, increase your website’s effectiveness with separate, comprehensive service pages to instill confidence and credibility, thereby increasing the chances for customer conversion.
Marketing Tip #5 – Content Written by Humans is More Effective than Content Written by AI
While AI content creation tools offer speed and cost-effectiveness, they often lack the nuance and originality of human-written content. Grothouse emphasizes the importance of human-written content for its creativity, emotional depth, and ability to connect with readers on a deeper level. Studies show human content outperforms AI-generated content in terms of engagement and driving website traffic.
Data-Driven Strategies for Busy Entrepreneurs
For a deeper take on each of these marketing tips, read Denise Grothouse’s article “Data-Driven Strategies for Busy Entrepreneurs” in the May Issue of Kitchen & Bath Design News.
Denise Grothouse has an extensive background in international business, branding, and
marketing. She specializes in digital and social platforms and integrating them with traditional
marketing and branding strategies in the Kitchen and Bath Industry. She is the founder of
Perfect Six Marketing, Director of Public Relations for HeroPlex, and serves on the Leadership
Council for the National Small Business Association.
