You’ve completed a beautiful home project — a luxury kitchen that feels effortless, a bath that inspires calm, or a full-home renovation that deserves more than word-of-mouth. Now it’s time to make sure people see it.
That’s where public relations in Fort Myers makes a difference. At Perfect Six Marketing, we help home remodelers, interior designers, and builders share their work with the audiences who matter most — homeowners, industry peers, and the local media that shape perception and trust.
Good PR isn’t about hype. It’s about demonstrating your credibility, strengthening your brand, and converting visibility into tangible opportunities. A thoughtful story can earn coverage that not only builds awareness but also supports long-term sales growth. And when your brand name consistently appears across respected outlets, it creates a lasting sense of authority — the kind that influences homeowners’ decisions long before they ever request a quote.
Local leadership and credibility
Denise Grothouse, founder of Perfect Six Marketing, has spoken throughout Southwest Florida on how storytelling drives results. She recently joined the Scout Guide’s Builder and Interior Design Panel hosted by Feil Inc. in Fort Myers and discussed marketing trends to help local businesses.
A company she co-founded in Pennsylvania, Grothouse Inc., has appeared on national magazine covers because of her public relations efforts. That is a real example of how consistent, authentic media coverage helps a brand grow from regional recognition to national respect [and helps increase sales].
You can also read Denise Grothouse’s insights in Kitchen & Bath Design News, in which she has been a columnist since 2017, and Southwest Florida Business Today.
Why Public Relations in Fort Myers Matters
Fort Myers homeowners seek designs that are both visually appealing and durable, given Florida’s unique climate. Public relations provides an opportunity to demonstrate how your projects achieve both. It puts your work in front of people who value craftsmanship, sustainability, and local expertise.
The results go beyond awareness. PR helps position your company as a trusted leader — one homeowners remember when it’s time to renovate. Each article, interview, and online feature also helps improve your website’s search engine optimization, enhancing its visibility when people search for remodeling professionals in Fort Myers.
At Perfect Six Marketing, we connect those dots. Media coverage builds brand awareness, strengthens reputation, and supports sales by keeping your name where your future clients are looking. Whether it’s a magazine feature, a podcast discussion, or a quote in a regional design article, every placement reinforces your expertise and enhances your digital presence.
Press Releases That Highlight Your Best Work
A strong press release can turn one completed project into months of visibility. Perfect Six Marketing creates professional releases featuring clear facts, quotes, and photography that capture the unique aspects of your work.
We handle national, state, and local distribution to ensure your story reaches the right audiences:
- National: We use various news wires for reach across major design and construction outlets.
- Statewide: We reach out to our networks and share your expertise with industry peers and statewide media.
- Local: We reach out to publications that include Gulfshore Life, Naples Daily News, Fort Myers News-Press, and Florida Weekly, plus local TV, radio, and online platforms that homeowners trust.
Getting featured online also helps your website’s visibility. Each link from a reputable media source signals authority to search engines like Google, helping your business rank higher in local results and drawing in new clients who might not have found you otherwise.
Awards That Strengthen Your Reputation
Winning an award is about more than a plaque — it’s validation from industry professionals and peers.
Perfect Six Marketing assists with every step, from selecting the right categories to writing compelling submissions and managing photography. Once awards are announced, we help you share that recognition through press releases, emails, and social media posts that connect the win back to your brand and sales goals.
Podcasts and Speaking Opportunities That Build Authority
Sharing your knowledge publicly shows confidence and experience — two traits that clients look for when hiring a remodeler. Perfect Six Marketing identifies relevant podcasts and events where you can share insights about design, materials, or project management.
These appearances help build brand recognition and generate lasting trust, especially when paired with ongoing coverage in both online and print media.
Grothouse also shares her expertise on podcasts, including ProSeries hosted by Eric Dillman.
Media Relations That Grow Your Reach
The right story, shared in the right place, opens new doors. Perfect Six Marketing creates targeted media lists for magazines, newspapers, TV, radio, and online outlets, matching your project to the publications that best resonate with your audience.
We pitch fact-based stories — no fluff — backed by professional imagery and verified details.
That’s what earns repeat coverage, builds brand recognition, and positions your business as a trusted name in Fort Myers remodeling.
Story Pitching: Opening Doors to Media Coverage
A press release shares your story. A pitch opens the door to telling it. At Perfect Six Marketing, we use story pitching to secure interest from editors, writers, and producers before an article or segment is even assigned.
A press release is formal and distributed broadly — it provides facts, quotes, and photography ready for publication. A pitch, by contrast, is short, personal, and strategic that starts a conversation. It’s a custom email crafted to one specific editor or outlet, designed to make them want to learn more.
A pitch encourages a media outlet not to just publish your press release, but to craft their own unique story about your project.
Our team develops targeted pitches that match what media professionals are already seeking — timely, local stories with visual appeal and real homeowner relevance. It could be a Fort Myers remodel that reimagines hurricane-resistant design, a coastal kitchen that pairs sustainability with style, or a homeowner trend shaping Southwest Florida interiors.
Once we’ve piqued interest, Perfect Six handles the follow-up — coordinating interviews, sharing high-resolution images, and providing expert commentary to turn that initial idea into published coverage.
Story pitching is one of the most effective ways to generate earned media. It creates authentic exposure, positions you as an expert source, and strengthens your brand credibility within Fort Myers and beyond.
Social Media That Keeps Your Press Release Visible
Social media visibility supports your media coverage. Perfect Six Marketing crafts posts on social media related to your recent news and also adds tags to increase engagement.
Paired with blogs and backlinks from reputable local sites, your visibility continues to grow long after the post goes live.
We also coordinate community-based PR opportunities that bring your brand face-to-face with homeowners and local media.
Proven Results from Perfect Six Marketing
Founded in 2015 by Denise Grothouse, Perfect Six Marketing has built a measurable PR track record for remodelers, builders, and manufacturers.
Grothouse’s regular column in Kitchen & Bath Design News since 2017 shares practical guidance on marketing and public relations for kitchen and bath professionals. Her thought leadership demonstrates how consistent visibility turns into strong brand identity and measurable growth.
Your Story Got Picked Up — Now What?
When your project is featured, that’s just the beginning. Perfect Six Marketing helps you make the most of every mention.
Public relations earns attention, but marketing makes it last. After coverage goes live, we coordinate follow-up promotion across every channel:
- Email marketing: Highlight the article or TV appearance in your next client newsletter.
- Social media: Share the post, tag the publication, and add context about the story behind the project.
- Website updates: Add the feature to your “In the News” section or project page for lasting value.
- Digital ads: Reuse headlines or editor quotes in paid campaigns to reinforce trust.
- Sales materials: Include the coverage in proposals or presentations to demonstrate third-party credibility. We can also include in the design of brochures and mailers.
This approach keeps your story in circulation and links every piece of publicity back to your brand’s long-term growth. By combining public relations in Fort Myers with smart promotion, Perfect Six Marketing ensures visibility that drives both recognition and revenue.
Measuring Progress of Your PR
Public relations should deliver results that are measurable. Perfect Six Marketing tracks every placement, backlink, and engagement metric to understand what’s working.
We focus on practical outcomes, including increased search visibility, higher website traffic, and qualified inquiries directly tied to media exposure. Strong PR translates into measurable marketing performance — more web visits, higher brand recall, and a clearer sales funnel.
Our approach is transparent, data-driven, and customized to your goals, whether that’s raising awareness, expanding your client base, or building long-term recognition in the Fort Myers market.
Conclusion
Public relations in Fort Myers is about more than press coverage. It’s about credibility, consistency, and connection.
Perfect Six Marketing helps remodelers and design professionals tell their story in a way that builds trust and supports growth — across magazines, newspapers, online media, and every digital platform homeowners use to discover your work. While there’s no guarantee of media pickup, the more press releases, podcast features, and media outreach you do, the more likely you’ll see success.
You create the spaces that make people fall in love with their homes. We make sure everyone sees them.
Contact Perfect Six Marketing to start building visibility to grow your business.
Frequently Asked Questions
1. Why does public relations matter for Fort Myers remodelers?
It builds brand awareness, establishes credibility, and drives qualified leads by showing your work through trusted local and national media.
2. How do press releases help local designers?
Perfect Six Marketing uses press releases to share your projects and news with national, state, and local outlets — magazines, TV, radio, newspapers, and online publications. Being featured online also improves your website’s visibility and search ranking.
3. How can podcasts and speaking events help my business?
They allow you to share your expertise directly, positioning your team as approachable professionals who understand the local market. Speaking on a podcast or at event adds authenticity to you and your company.
4. Do awards make a difference?
Yes. Industry awards validate quality and help your business stand out to both clients and editors seeking expert sources. There are also local business awards that local residents consider when making purchase decisions.
5. How does Perfect Six Marketing measure success?
We track verified placements, backlinks, and web analytics to see how coverage influences inquiries, traffic, and conversions.
6. What’s the difference between a press release and a story pitch?
A press release is a formal announcement distributed widely to share company news or project details. A story pitch is shorter and more personal — it’s an email crafted for a specific editor or outlet to spark interest in covering your work. Perfect Six Marketing uses both to maximize visibility across local, regional, and national media.
7. How long does it take to get featured in a publication?
Timing varies by outlet. Online coverage can appear within days, while magazine or newspaper features may take several months depending on editorial schedules. In some cases, getting a project approved for publication takes three months and then several more months for planning. If your story is more time sensitive and business related, you may have faster pickup. Perfect Six Marketing monitors deadlines and coordinates follow-up to keep your story moving toward publication.
8. Do I need professional photos for public relations?
Yes. Strong visuals make all the difference. Editors prioritize projects with high-quality, well-lit photos that reflect your craftsmanship. Perfect Six Marketing can guide you on what images editors prefer — from wide kitchen shots to detailed interior features — and help you prepare your portfolio for submission. In some cases, media outlets will take their own photographs.
9. Can public relations help with my long-term marketing goals?
Absolutely. PR builds credibility that supports your brand for years to come. Each feature, interview, or award creates lasting online visibility, strengthens your reputation, and complements your digital marketing, email, and social strategies. Perfect Six Marketing ensures every placement connects directly to your broader business growth goals.
10. How do I get started with a press release or story pitch?
Gather project photos and company details, then reach out to Perfect Six Marketing for a custom Fort Myers Public Relations plan that builds your visibility and supports sales growth.
