Aquarius brand expansion reached far beyond the city of Allentown into the rest of the Lehigh Valley with promotions led by Perfect Six Marketing. Through our social media campaigns Aquarius radiated a brand that was consistent through the eyes of the consumer. The statements made by the brand became reflective of their own statement pieces within the boutique. Professional visuals of the boutique’s clothes generated an online following that translated into increases of store traffic. The following tactics were used to fabricate overall success:
– Moving sale trifecta – Store and website traffic control
– Inventory tracking – Managed Shopify account
– Social media campaigns – Hashtag list creation
-Photography management – Press releases
Aquarius is a charming online boutique that aims to bring style to women no matter the age. The boutique has a strong focus on boho, soho, and retro clothing designs. Aquarius is the place to look for the newest statement pieces no matter the season. The boutique prides itself in being known as a “gem” based in the Allentown area. The styles are inspired by the hottest celebrities, but at prices that are affordable. Aquarius gives women the opportunity to add statement pieces to closets that need a little inspiration.