Our photography and graphic designs are curated with your ideals and speak in imagery with a few compelling words. Evaluating potential media partners is important to developing an effective advertising strategy. Print advertising isn’t a small investment, so you want to carefully evaluate your options before committing to a spend. It’s important to evaluate the media landscape carefully to ensure the money you invest is wisely spent. However there is no simple advertising strategy template to follow – developing an apples to apples comparison can feel impossible because no two media properties are the same. There are some steps a brand can follow to target their advertising strategy to find the right media audience. Read our blog to learn more about advertising strategy.